Their branding had been diluted over time and consistency was no longer apparent.
A business that had been operating for decades and the logo no longer related to their vision and growth projections.
In a time when leadership groups/ coaching are abundant and competitive, it was time for Vision21 to make impactful changes to their digital marketing efforts.
- Industry Research
- Business Name Change
- Brand Strategy
- Brand Identity
- Brand Guidelines
Our solution was to suggest a name refresh. This was to bring the brand purpose into the name and communicate it at a glance. From here we conducted a brand audit. It was apparent that they had tried to update their branding along the way and needed to completely overhaul the brand for the sake of consistency, professionalism and recognition.
We were able to derive that they had many possible user touchpoints and we could leverage each possibility to solidify the brand. We created an entire suite of branding elements. We knew that Vision Leaders had alumni of past members alongside the possibility of growing regionally and then internationally with online courses. The brand needed to stand out from the leadership mentors in their region but also gain traction on a global footing.
Every person has something to offer in leadership. In this way, the icon represents the differing manifestations of the collective coming together as a whole through VISION LEADERS thus shining a spotlight on the world through effective leadership. The brand is warm, bright and exciting whilst maintaining a professionalism that will attract all personas to join the program.