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IMPACT Branding = Creative Positioning

Our agency’s speciality.  We bring together our web and marketing team expertise to analyse your position and develop your brand into a dynamic and strong strategy and vision.  

Enhanced with graphic elements we’ll build it into a memorable beacon.

Why is branding important?

First impressions count.  Don’t underestimate the impact of a well designed, copywritable branding system and stand apart from your competitors.

Read our blog post

Some of our brand elevation work

Brand Bedrock

$ 2100

Per Month
Enquire Now
Research
  • LOCAL Competition
  • Competition report
  • Inspiration analysis
  • Target market assessment
Brand Identity
  • Moodboard
  • Business values, cultures, goals
  • Brand Messaging
  • Keywords
  • Tone/ personality
  • Brand language
  • Brand imagery direction
  • Strategy report (LOOM)
  • Strategy presentation (ZOOM)
Concept
  • Concepts * 2
  • Brand presentation (LOOM)
  • Primary logo
  • Alternative logo
  • Icon
  • Tag line
  • Submark
  • Monogram
  • Hand drawn line illustrations
  • Unique icons
  • GIFs
  • Animated logo
  • Brand pattern
  • 3 Primary colour palette
  • Secondary colour palette
  • Textures
  • Primary typography
  • Supportive typography
  • 3 stock images
  • Social brand pack
  • Print collateral
  • Guidelines (1 page)
Refinement
  • 2 Refinements

Brand IMPACT ?Most Popular

$ 4970

Per Month
Enquire Now
Research
  • NATIONAL Competition
  • Competition report
  • Inspiration analysis
  • Target market assessment
Brand Identity
  • Moodboard
  • Business values, cultures, goals
  • Brand Messaging
  • Keywords
  • Tone/ personality
  • Brand language
  • Brand imagery direction
  • Strategy report (PDF)
  • Strategy presentation (ZOOM)
Concept
  • Concepts * 3
  • Brand presentation (ZOOM)
  • Primary logo
  • Alternative logo
  • Icon
  • Tag line
  • Submark
  • Monogram
  • Hand drawn line illustrations
  • Unique icons
  • GIFs
  • Animated logo
  • Brand pattern
  • 6 Primary colour palette
  • Secondary colour palette
  • Textures
  • Primary typography
  • Supportive typography
  • 3 stock images
  • Social brand pack
  • Print collateral
  • Guidelines (10 pages)
Refinement
  • 3 Refinements

HOLY COW! Brand

$ 11500

Per Month
Enquire Now
Research
  • INTERNATIONAL Competition
  • Competition report
  • Inspiration analysis
  • Target market assessment
Brand Identity
  • Moodboard
  • Business values, cultures, goals
  • Brand Messaging
  • Keywords
  • Tone/ personality
  • Brand language
  • Brand imagery direction
  • Strategy report (PDF)
  • Strategy presentation (ZOOM)
Concept
  • Concepts * 4
  • Brand presentation (LOOM)
  • Primary logo
  • Alternative logo
  • Icon
  • Tag line
  • Submark
  • Monogram
  • Hand drawn line illustrations * 4
  • Unique icons
  • 2 GIFs
  • 1 Animated logo
  • Brand pattern
  • Primary colour palette
  • Secondary colour palette
  • Textures
  • 6 Primary typography
  • 6 Supportive typography
  • 10 stock images
  • Social brand pack
  • Print collateral
  • Guidelines (20 pages)
Refinement
  • 5 Refinements

The Phases of Branding

Discovery

A discovery questionnaire and meeting with our leading designer to kick off your brand project through a Zoom call. This applies to all plans.

Research

A designer must always do their research to make sure that they are not infringing on any visual intellectual property. In order to provide a good brand they must get to know the industry, competition, styles prevalent etc. Then they will develop a strategy for success and clearly map out your brand direction.

Brand Identity

Brand Identity is the holistic communication of your business personality, promise and impression. The brand identity will communicate what you want the customer to feel and believe about your brand. It is one of the tools that the business has in its marketing arsenal. Without this, the business has one less tool in the belt and less strength in its campaign.

Concept

Please note, we do not design the whole system in full during the concept phase. the whole system will be refined based on the chosen design. We keep the concepts numbers small because we work hard to make sure we know the direction before getting to this stage and too many make it confusing.

Refinement

Once the concepts are presented to you, we will get feedback about the direction of the concepts and jump into refining the brand system according to your feedback. We will deliver you a PDF of the refined system and await your feedback to bring the whole shebang to life.

Delivery

We deliver your brand guidelines and all the files required to get your branding out in the world (industry standard vector, print and digital files).
But that’s not the end. We love to partner as your chosen design team. Stay on board with us and continue to grow your brand.